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Wednesday, April 17 • 10:45am - 11:20am
Not Your Grandfather's State Agency: How to Break the Mold & Engage the Right People - Maryland Insurance Administration

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Borrowing from corporate communications best practices, the Maryland Insurance Administration created and implemented an integrated strategy to raise brand awareness and meet its constituents with relevant content on multiple platforms. Using a targeted approach, the agency was able to improve its reputation in the marketplace and deliver exceptional customer service to consumers, industry, and producers.

 Discover how your agency can implement an integrated digital communications strategy to increase citizen engagement, including how to:  
  • Use tactics that make the most sense for your audiences
  • Recognize what tools are available to help engage with your audiences
  • Implement a customer engagement strategy of your own
Tracy Imm, Director - Public Affairs
Maryland Insurance Administration 

avatar for Tracy Imm

Tracy Imm

Director, Public Affairs, Maryland Insurance Administration
Tracy Imm, ABC, APR is a business communicator with two decades of leadership and project management experience in a variety of sectors. She is currently the Director of Public Affairs for the Maryland Insurance Administration where she is responsible for internal and external communications... Read More →

Wednesday April 17, 2019 10:45am - 11:20am
Kimpton Carlyle Hotel Dupont Circle 1731 New Hampshire Ave NW, Washington, DC 20009, USA