Borrowing from corporate communications best practices, the Maryland Insurance Administration created and implemented an integrated strategy to raise brand awareness and meet its constituents with relevant content on multiple platforms. Using a targeted approach, the agency was able to improve its reputation in the marketplace and deliver exceptional customer service to consumers, industry, and producers.
Discover how your agency can implement an integrated digital communications strategy to increase citizen engagement, including how to:
- Use tactics that make the most sense for your audiences
- Recognize what tools are available to help engage with your audiences
- Implement a customer engagement strategy of your own
Tracy Imm,
Director - Public AffairsMaryland Insurance Administration
