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Strategic Government Communications for Public Affairs
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Tuesday, April 16 • 10:30am - 12:30pm
4 Key Components to Increase Awareness While Driving Local Engagement - led by JMC Brands

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No matter if you are using social media, paying for advertising, or just mailing letters to spread information about your organization there are 4 key components to getting more traction to your advertising.  We will embark on a fun and interactive discovery on how to drive more awareness and get more return for your investment. And best of all we will do it in a way that you will leave the sessions with more information about who you should be talking to, how to talk to them more effectively, and how to keep them engaged with your company, branch, or department.  
 
After this session you will be able to:
 
  • Understand what social media is at its core
  • Identify the difference between Owned, Earned, and Paid Content and how to use them
  • Leverage new tactics for communicating with your key audiences
  • Use data to become more effective in your advertising
 
Roy Browning, President
JMC Brands

Speakers
avatar for Roy Browning

Roy Browning

JMC Brands



Tuesday April 16, 2019 10:30am - 12:30pm
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