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Strategic Government Communications
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Wednesday, April 17 • 11:55am - 12:30pm
Interactive Visual Design to Increase Citizen Engagement - United Nations National Capital Region

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All environments are complex message systems telling people how to think, feel, and react. When designers consider media environments (web, television, social media, videos, apps) they design to inspire, or direct, what we see, say, and do, making visual design a key to increasing user engagement.

Interactive design in public relations, marketing, consumer engagement, and business-2-business is best framed through a thoughtful multi-lens approach to connect with users/audiences. Pairing user experience and user-centered design methods, for example, you can help to achieve buy-in, trust, and a sense of transparency. Then, looking at examples of successful design will inspire new ideas and promote continued learning.

Learn how to connect with your citizens on a deeper level through interactive data-driven storytelling, including:
  • Pairing other design approaches with data storytelling
  • Inter-agency collaboration for data and finding publicly sourced data
  • Identifying data storytelling tools/resources
  • Basics and types of data visualization

Speakers
avatar for Kristi Pelzel

Kristi Pelzel

Digital Communications Consultant, United Nations Association of the National Capital Area
Kristi Pelzel is a media contractor and consultant. She’s worked at The White House, Supreme Court, FBI, U.S. Postal Service, United Nations Foundation, and the Defense Logistics Agency, to name a few. "As the role of a communicator evolves throughout private and government industry... Read More →



Wednesday April 17, 2019 11:55am - 12:30pm
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